People don't hire firms. People hire people.
Aquatic Design Group has been responsible for the aquatic design and engineering of over 3,500 projects in 47 states and 32 countries around the world. Each project involves a dedicated professional who keeps the client’s needs and desires as a priority. That comes from a strong team of leaders that drive Aquatic Design Group.
Our Leadership Team
Justin Caron, MBA
Principal | CEO
Justin has spent his entire life around aquatics. Son of an ASCA level 4 coach, Justin developed a passion for water early and translated that passion to success as a swimmer at the club, High School, NCAA, and USA Swimming levels. Following graduation Justin coached at elite swim camps around the country while working full time. In 2005, Justin transitioned into the world of aquatics consulting working his way up from business development to being named CEO of Aquatic Design Group in 2019. Since 2005, he has personally managed over 800 projects, spoken at over 100 industry events, and written or been featured in over 75 publications and podcasts. Justin is a member of several industry committees and boards and strives to improve lives through equitable access to water for people of all generations and abilities.
DENNIS BERKSHIRE
Principal | President
Dennis has over 40 years of experience in the aquatics industry, with field experience in swimming pool design, construction and operation, and training. As an expert on swimming pool operation, he has worked with several states on swimming pool environmental health codes. Dennis chaired the Operator Training Module for the Model Aquatic Health Code and is working with the National Sanitation Foundation as a member of the Joint Committee on Recreational Water Facilities. As an instructor for the Certified Pool Operator course and the Aquatic Facility Operator course, he has trained over 1,000 swimming pool and aquatic facility operators. In addition, Dennis was named as one of “Power 25” by Aquatics International Magazine for a second time in February 2023 for his efforts in shaping the Model Aquatic Health Code.
As President, Dennis is responsible for project management, project commissioning, facility assessments and studies.
Greg Ferrell, AIA
Principal | Vice President
Greg is a registered architect with more than 700 completed aquatic projects in his professional career. His experience consists of programming, master planning, concept design, and construction document drawings for aquatic features at resorts, waterparks, municipal recreation facilities, high schools, leisure aquatic facilities, and water features around the world. A third-generation pool designer, Greg has extensive experience with understanding the complexities associated with large-scale projects.
As the Principal Architect at Aquatic Design Group, Greg is responsible for the production and execution of the overall design process, from concept to completion.
“Throughout my relationship, Aquatic Deign Group has set the benchmark for conducting business in an ethical and professional manner. I have found Aquatic Design Group to be the most responsive, detail oriented and client centric aquatic design firm in the industry. ”